Kindness Project
Kindness Project
The #KindnessProject was developed by the Williams family and it's purpose is simply to give back to the communities that have been so very good to our company and our employees over the past twenty five years.
As a team, Queen City Ford comes up with new and exciting ideas to make someone's day. Sometimes the gesture is large and sometimes it's small but if it makes an impact on a person's day, we chalk it up as a win! Below you will see a few of the "missions" that we have caught on camera. We hope it brings some joy to your day!
Kindness on the Move: Mark Williams Auto Group Volunteers with Ronald McDonald House
Community service has always been at the heart of Mark Williams Auto Group, and our Kindness Project keeps that tradition alive. Through this initiative, employees across our dealerships dedicate time to volunteering, fundraising, and supporting causes that make a difference.
Most recently, our team joined forces with the Ronald McDonald House of Greater Cincinnati, an organization that provides housing and meals to families with children undergoing treatment at Cincinnati Children’s Hospital Medical Center. Volunteers including Jeff Fithen, Ken Haynes, Josh Williams, Charlie Watson, David Godbey, and Bob Galvin spent the day preparing and serving meals for 171 families, followed by cleaning and resetting the dining areas for the next group.
Giving Back Together
The Kindness Project is about more than community service, it’s about connection. Whether it’s hosting local drives, supporting schools, or cooking meals for families in need, we believe that consistent acts of compassion create lasting change. Every event reminds us that our reach extends beyond our showrooms.
Why Ronald McDonald House Matters
Families staying at the Ronald McDonald House face tremendous challenges while caring for hospitalized children. By offering them a home-cooked meal and a comfortable place to stay, volunteers help lift some of that weight and provide moments of peace and normalcy.
Continuing the Journey
Our day at the Ronald McDonald House was both moving and motivating. It reinforced the belief that kindness grows stronger when shared. We look forward to continuing this mission through the Kindness Project, expanding our partnerships, and finding new ways to serve our neighbors.
Because for us, kindness isn’t just something we do it’s who we are.
Read MoreQueen City Ford Helps Drive a Global Food Drive with Local Impact
Queen City Ford was proud to take part in an extraordinary movement this past September. In honor of Global Care Month, we joined thousands of Ford dealerships from around the world in a united effort to fight hunger. Our shared goal: collect over one million pounds of food for people who need it most.
Each dealership aimed to contribute at least 400 pounds of food to their local food bank, and we’ve chosen to support IPM Food Pantry, a staple in our community for 60 years. What started with four local churches has grown into a vital organization that continues to serve families throughout the region.
Here at Queen City Ford, we were honored to join in the fight! From peanut butter to pasta, every donation helps put meals on the table for a family right here in our neighborhood.
Together, across our area, we were able to collect non-perishable items to support families in need in our own communities. Every donation mattered from one can to a packed truck, and we’re honored to help drive positive change.
Read MoreHosting Sensory Toy Drive for ABC Pediatric Therapy | Queen City Ford
Sensory Toy Drive – As a dealer group, we partnered with ABC Pediatrics to host a Sensory Toy Drive, delivering essential sensory toys to underserved children with autism across our community. These toys provide comfort, stimulation, and joy to kids who need them most, and we're proud to support families in creating more inclusive, enriching environments. Our Kindness Project originally launched in 2018 has allowed us to spread kindness in countless ways. We partnered with ...
the EmPath for Autism Foundation and ABC Pediatric Therapy for a meaningful cause: a Sensory Toy Drive. Our
goal was simple—to collect sensory toys for children who are affected by Autism Spectrum Disorder (ASD). Sensory toys are designed to stimulate a child’s senses of sight, sound, and touch, providing valuable therapeutic benefits. These toys
play an essential role in supporting the sensory systems of children with Autism, helping them improve focus, calmness, and communication. Our partnership with EmPath for Autism Foundation has been incredibly special. EmPath, a 501(c)(3)
nonprofit organization, was created to support children and families affected by Autism. We’re also excited to sponsor their annual fundraiser, Circus
Bizircus Lunar, which took place on September 21st in Covington, KY. The proceeds from this event benefitted the Kelly O’Leary Center for Autism Spectrum Disorders at Cincinnati Children’s Hospital—an incredible cause that we’re
honored to support.
ABC Pediatric Therapy, a fantastic therapy center located in Cincinnati’s Western Hills, was instrumental in ensuring that the sensory toys we collected made it to the children who needed them most. ABC offers a range of pediatric therapies
in a child-friendly setting, including physical, occupational, and speech therapy. Their dedication to creating the best life for all children aligns perfectly with our mission of supporting families and improving quality of life.
Over the course of two weeks, we hosted collection points at our dealership locations, and thanks to the help of our team, customers, and supporters, we were able to gather a substantial number of sensory toys. At the end of the drive, the
Williams family personally delivered an entire SUV-load of toys to ABC Pediatric Therapy for distribution to local families in need.
At the Mark Williams Automotive Group, we’re proud to work alongside the EmPath for Autism Foundation and ABC Pediatric Therapy to bring awareness to the importance of sensory toys, therapy, and the potential role of cannabis in supporting
children with Autism. We are committed to making a positive impact on our community and are honored to be part of The Kindness Project. Thank you to everyone who contributed to this meaningful cause, and we look forward to continuing to
spread kindness together.
Toy Drive 2022 | Beechmont Ford
Toy Drive 2022: This holiday season, we teamed up with Toys for Tots to help bring smiles to children throughout our community. Thanks to the generosity of our customers and staff, we collected and donated hundreds of toys, making the holidays a little brighter for families in need. Toys for Tots is a charitable program run by the U.S. Marine Corps Reserve with the mission of collecting new, unwrapped toys during October, November, and December each year and distributing them as Christmas gifts to less fortunate children in the communities where the campaigns are conducted. Founded in 1947 ...by Major Bill Hendrick’s, U.S. Marine Corps Reserve in Los Angeles, California. The idea came about when Major Hendricks's wife, Diane, tried to donate a homemade doll to a charitable organization but couldn’t find one that distributed toys to children during the holidays. In response, Hendricks and a group of Marine Reservists in Los Angeles collected and distributed 5,000 toys that year, starting what would become a national movement.
Due to the overwhelming success, the U.S. Marine Corps adopted the program in 1948, expanding it nationwide.
#KindessProject2021: Donations for Flood Aid in Jackson, KY
Kindness Project 2021 - In this chapter, we sent Jeff Black to Jackson, KY in a Ford Transit Connect full of supplies to help those impacted by the recent floods in Jackson, KY. In March of 2021, Jackson Kentucky experienced significant flooding with water levels reaching heights not seen since 1984. Most common items that were requested were bleach, garbage bags and protective clothing. We were honored to help our community affected by the devastation.
#KindnessProject2020 I Beechmont Ford
Kindness Project 2020 - Spreading Kindness, One Cart at a Time! Leslie Williams recently took a trip to a local Kroger during the holidays and surprised a shopper by covering the cost of their groceries—just one small way we’re giving back and brightening someone’s day. It was a heartwarming reminder that even simple gestures can make a big impact!
The Giving Tree Located in Our Service Department!
The Giving Tree 2018 – At Mark Williams Automotive Group, we believe in the power of community and the joy of giving back. That’s why we’re proud to make seasons brighter with our giving tree—a simple, heartfelt way to make a meaningful difference during ...the holiday season.
When you stop by our Service Department, you’ll see our festive Giving Tree adorned with tags, each representing a gift wish from a local child or family in need. We invite you to pick a tag, purchase the listed item, and bring it back unwrapped. It’s a small gesture that brings a world of joy to someone who could use a little extra cheer this time of year.
Whether it's a toy, a warm coat, or a book, your donation helps make the holidays brighter for a neighbor in need. And while the gifts you give may seem small, their impact is huge—for both the recipient and the giver.
There’s truly no better feeling than spreading kindness, especially during the season of giving. Together, we can create moments of joy, hope, and connection—one gift at a time.
TRUNK OR TREAT 2018!
Trunk Or Treat 2018 - At Mark Williams Automotive Group, community involvement is at the heart of everything we do. This fall, we were proud to serve as a community sponsor for a local Trunk or Treat event—a fun, safe, and family-friendly way to celebrate Halloween while ...giving back to the neighborhoods we love.
From decorating car trunks to handing out candy and goodies, our team was thrilled to take part in the festivities and see so many smiling faces. But beyond the costumes and treats, events like these are about connection—bringing families together, supporting local organizations, and creating lasting memories for kids of all ages.
We’re grateful for the opportunity to support events that uplift our community and bring people closer together. Thank you to everyone who came out and made this Trunk or Treat a huge success. We can’t wait to see you again next year!
Because at Mark Williams Automotive Group, we don’t just sell vehicles—we invest in people
#KindnessProject2018
Kindness Project 2018 – In November 2018, Leslie Williams and Charlie Watson visited our local Kroger store with one simple mission: to find someone who could use a little extra support and give them a Thanksgiving they’d never forget. That day, we approached a random shopper and surprised them by paying for their entire cart full of groceries—no strings attached.
What made this moment so special wasn’t just the surprise—it was what the groceries represented. A full cart meant a full table. It meant a family could gather, share a warm meal, and enjoy the holiday without worrying about financial strain. In that moment, we weren’t just paying for food; we were helping provide comfort, dignity, and the joy that comes from simply being able to feed your family.
Today, we support the Clermont Animal Shelter!
Clermont Animal Care Humane Society 2018 – We partnered with the Clermont Animal Care Humane Society to raise $50,000 in 50 hours – The long-term goal is to reduce population on the streets so we can reduce the amount of animals euthanized each year. We also helped them acquire their 2018 Ford F-150 for their dog warden to help rescue animals off the street and to transport animals to from clinics for spay/neuter which ultimately helps with population control further reducing animals euthanized.