Kindness Project
Kindness Project
The #KindnessProject was developed by the Williams family and it's purpose is simply to give back to the communities that have been so very good to our company and our employees over the past twenty five years.
As a team, Queen City Ford comes up with new and exciting ideas to make someone's day. Sometimes the gesture is large and sometimes it's small but if it makes an impact on a person's day, we chalk it up as a win! Below you will see a few of the "missions" that we have caught on camera. We hope it brings some joy to your day!
1,200 Pounds and Counting: Help Mark Williams Auto Group Fill Local Food Pantry Shelves This September
What if your next grocery trip could help make a difference for a family in your community? This September, Mark Williams Auto Group is making it easy to turn a few extra items from your shopping cart into an act of kindness.
Our Mark Williams Auto Group Ford stores are participating in Ford’s Global Food Drive and have already committed to donating more than 1,200 pounds of food to local food pantries.
Now we are asking you to join us.
Throughout September, our Ford showrooms will be accepting canned goods and nonperishable food items from members of the community.
The goal is simple: collect as much food as possible and help provide additional resources to local food pantries.
Your Pantry Can Help Stock Someone Else’s
Take a look around your kitchen.
Maybe there is an extra can of soup sitting in the cabinet. A box of pasta you bought during your last grocery trip. A jar of peanut butter. A box of cereal.
These everyday pantry staples can become valuable donations when they are given to organizations helping local families.
The best part is that helping does not have to be complicated.
The next time you are at the grocery store, consider picking up a few extra nonperishable items specifically for the food drive.
Then bring them to one of our Ford showrooms during September.
That is it.
You have turned an ordinary grocery trip into an opportunity to give back.
Why We Are Doing It
The September food drive is part of our ongoing commitment to community involvement through the Mark Williams Auto Group Kindness Project.
Established in 2018 by Mark Williams Auto Group and the Williams family, the Kindness Project was created as a way to give back to the communities that have supported our company and employees over the years.
For us, community involvement is not limited to a single campaign.
It is part of who we are.
Our dealerships have been part of the local community since 1992, and over the years we have had the opportunity to work with organizations, nonprofits, families, and community leaders who are making a difference every day.
Supporting local food pantries is another way we can contribute.
The Power of Participation
The impact of a food drive is not measured by the donation of one person.
It is measured by everyone who decides to participate.
Imagine 100 people each donating five pounds of food.
That is 500 pounds.
Now imagine hundreds of people throughout the communities we serve doing the same thing.
That is how a simple September food drive can grow into something meaningful.
Our Ford stores are already donating more than 1,200 pounds. We would love to see our community help us add even more.
What Can You Donate?
When choosing items for the September food drive, think about foods that are shelf stable and easy for food pantries to store and distribute.
Some examples include:
- Canned vegetables
- Canned fruit
- Canned soups
- Pasta and pasta sauce
- Rice
- Cereal
- Peanut butter
- Boxed meals
- Other nonperishable pantry staples
If you are unsure whether an item is appropriate, our dealership teams can help point you in the right direction.
The important thing is simply to participate.
A Chance to Make Kindness Contagious
One of the most meaningful parts of community giving is how quickly one act can inspire another.
You bring a bag of food to the dealership.
A friend sees your post about the food drive.
They decide to participate.
Their coworker hears about it.
Their family joins in.
Suddenly, one small contribution has encouraged several more.
That is the kind of momentum we hope to create throughout September.
We are not asking everyone to make a huge donation.
We are asking everyone to consider what they can do.
Stop By and Add to the Total
Throughout September, bring your canned goods or nonperishable food items to any Mark Williams Auto Group Ford showroom.
Whether you bring one can or several bags of groceries, your contribution is welcome.
Every item helps us increase the total and, more importantly, helps support local food pantries serving people in the communities around us.
Our team is proud to put more than 1,200 pounds of food toward the effort.
Now we want to see what we can accomplish together.
Driven by More Than the Road
For more than 30 years, Mark Williams Auto Group has been fortunate to grow alongside the communities we serve.
That relationship means something to us.
Being family owned and community driven means looking for opportunities to give back and encourage others to get involved.
The Kindness Project gives us a way to do exactly that.
This September, our Ford stores are putting that commitment into action through Ford’s Global Food Drive.
More than 1,200 pounds are already being donated. Now, we are asking you to help us add to that total.
The next time you head to the grocery store, grab a few extra nonperishable items.
Bring them to one of our Ford showrooms.
And help us turn a simple donation into something bigger.
Together, we can make an impact right here at home.
Read MoreWalking for a Purpose: Mark William’s Automotive Group Supports the Cincinnati Buddy Walk & Empath for Autism
A walk can be measured in miles or steps, but some walks are about something much bigger.
Last weekend, the Cincinnati community gathered for the Cincinnati Buddy Walk in support of Empath for Autism. The event brought together families, advocates, friends, and local supporters to celebrate individuals with autism and promote a greater sense of awareness, acceptance, and inclusion.
Mark Williams Auto Group was proud to support the event and stand alongside the families and organizations working to make a difference in the autism community.
For the team at Mark Williams Auto Group, the day represented an important reminder: when a community comes together around a meaningful cause, every person has an opportunity to make a difference.
Understanding the Importance of Awareness
Awareness begins with understanding.
Autism is a spectrum, and every individual and family experiences it differently. There is no single story that represents everyone in the autism community.
That is part of what makes organizations such as Empath for Autism so important. They help bring people together while providing support and creating opportunities for greater awareness and connection.
Community events can play a valuable role in that effort.
The Cincinnati Buddy Walk gives people an opportunity to learn, participate, and show support. It also provides families with a place to gather alongside others who understand their experiences.
For some, participation may mean walking alongside a loved one. For others, it may mean volunteering, donating, cheering from the sidelines, or simply learning more.
Every form of support contributes to the larger conversation.
Creating Space for Everyone
Inclusion is more than inviting people to participate. It is about creating environments where people feel welcomed, respected, and valued.
That idea extends across schools, workplaces, businesses, neighborhoods, and community organizations.
Events such as the Cincinnati Buddy Walk help make inclusion visible.
When hundreds of people come together to support a cause, they demonstrate that the community is willing to make space for conversations that matter. They also remind families that they are not alone.
For Mark Williams Auto Group, supporting the Buddy Walk was an opportunity to help reinforce that message.
The group's community involvement is rooted in a simple belief: local businesses have a responsibility to contribute to the communities that support them.
The Role of Community Partnerships
Nonprofit organizations depend on communities.
Whether through volunteers, donors, business partnerships, or event participation, community support allows organizations to continue doing their work and reaching the people who need them.
Empath for Autism is an example of an organization focused on serving the autism community and encouraging greater understanding and connection.
Mark Williams Auto Group is proud to support that mission through its involvement with the Cincinnati Buddy Walk.
Community partnerships create opportunities for organizations and businesses to bring their resources, people, and networks together. The result can be much greater than what any one organization could accomplish alone.
That spirit of partnership was on display throughout the event.
A Family-Owned Business With Community Roots
Mark Williams Auto Group has been family owned since 1992, and its history in the Cincinnati area has provided more than 30 years of opportunity to build relationships within the community.
For the Williams family, community involvement is an important extension of being a local business.
The people who walk through dealership doors are not simply customers. They are members of the same communities where Mark Williams Auto Group employees live, raise families, volunteer, and spend their time.
That creates a natural connection between the organization and the causes it supports.
Being community driven means recognizing that success is about more than business performance. It is also about how an organization contributes to the place it calls home.
Celebrating Families
Perhaps the most powerful part of the Cincinnati Buddy Walk was the opportunity to celebrate families.
Every family has its own experiences, challenges, milestones, and victories. Events like this create an opportunity for families to celebrate those moments together while connecting with others.
There is something meaningful about seeing people gather not because they have the same story, but because they share a desire to support one another.
That sense of connection is one of the reasons community events remain so important.
They create conversations.
They create relationships.
And sometimes, they simply create a place where someone feels understood.
Turning Support into Action
Supporting a cause does not have to look the same for everyone.
For one person, it might be volunteering time. For another, it might be contributing. Someone else might attend an event, share information, or encourage a friend to become involved.
The important part is taking action.
Mark Williams Auto Group believes in finding ways to support organizations that are making a positive impact locally. The Cincinnati Buddy Walk provided an opportunity to do exactly that while supporting Empath for Autism and the families connected to its mission.
It was a meaningful day of participation, awareness, and community.
Continuing the Conversation
The Buddy Walk may be a single event on the calendar, but autism awareness and inclusion are important throughout the year.
Creating a more understanding community starts with conversations and continues through everyday actions.
It can mean learning more about autism. It can mean listening to families. It can mean supporting local organizations. And it can mean making an effort to ensure that community spaces are welcoming to everyone.
Those efforts matter.
Mark Williams Auto Group is proud to be part of a Cincinnati community that continues to come together in support of meaningful causes.
Supporting Empath for Autism and the Cincinnati Buddy Walk was one more opportunity to demonstrate what it means to be family owned, community driven, and customer focused.
Because when we walk together, we can create awareness, build connection, and remind one another that everyone deserves a place in the community.
Read MoreLaunch Dreams, Fuel Futures: Inside McNicholas High School’s 2026 Rocket Raffle
The strength of McNicholas High School has always been rooted in its sense of community. That spirit was clear during the 2026 Rocket Raffle, an event that brought together students, families, alumni, and local supporters in a shared effort to expand ...
Kindness on the Move: Mark Williams Auto Group Volunteers with Ronald McDonald House
Community service has always been at the heart of Mark Williams Auto Group, and our Kindness Project keeps that tradition alive. Through this initiative, employees across our dealerships dedicate time to volunteering, fundraising, and supporting causes that make a difference.
Most recently, our team joined forces with the Ronald McDonald House of Greater Cincinnati, an organization that provides housing and meals to families with children undergoing treatment at Cincinnati Children’s Hospital Medical Center. Volunteers including Jeff Fithen, Ken Haynes, Josh Williams, Charlie Watson, David Godbey, and Bob Galvin spent the day preparing and serving meals for 171 families, followed by cleaning and resetting the dining areas for the next group.
Giving Back Together
The Kindness Project is about more than community service, it’s about connection. Whether it’s hosting local drives, supporting schools, or cooking meals for families in need, we believe that consistent acts of compassion create lasting change. Every event reminds us that our reach extends beyond our showrooms.
Why Ronald McDonald House Matters
Families staying at the Ronald McDonald House face tremendous challenges while caring for hospitalized children. By offering them a home-cooked meal and a comfortable place to stay, volunteers help lift some of that weight and provide moments of peace and normalcy.
Continuing the Journey
Our day at the Ronald McDonald House was both moving and motivating. It reinforced the belief that kindness grows stronger when shared. We look forward to continuing this mission through the Kindness Project, expanding our partnerships, and finding new ways to serve our neighbors.
Because for us, kindness isn’t just something we do it’s who we are.
Read MoreQueen City Ford Helps Drive a Global Food Drive with Local Impact
Queen City Ford was proud to take part in an extraordinary movement this past September. In honor of Global Care Month, we joined thousands of Ford dealerships from around the world in a united effort to fight hunger. Our shared goal: collect over one million pounds of food for people who need it most.
Each dealership aimed to contribute at least 400 pounds of food to their local food bank, and we’ve chosen to support IPM Food Pantry, a staple in our community for 60 years. What started with four local churches has grown into a vital organization that continues to serve families throughout the region.
Here at Queen City Ford, we were honored to join in the fight! From peanut butter to pasta, every donation helps put meals on the table for a family right here in our neighborhood.
Together, across our area, we were able to collect non-perishable items to support families in need in our own communities. Every donation mattered from one can to a packed truck, and we’re honored to help drive positive change.
Read MoreHosting Sensory Toy Drive for ABC Pediatric Therapy | Queen City Ford
Sensory Toy Drive – As a dealer group, we partnered with ABC Pediatrics to host a Sensory Toy Drive, delivering essential sensory toys to underserved children with autism across our community. These toys provide comfort, stimulation, and joy to kids who need them most, and we're proud to support families in creating more inclusive, enriching environments. Our Kindness Project originally launched in 2018 has allowed us to spread kindness in countless ways. We partnered with ...
the EmPath for Autism Foundation and ABC Pediatric Therapy for a meaningful cause: a Sensory Toy Drive. Our
goal was simple—to collect sensory toys for children who are affected by Autism Spectrum Disorder (ASD). Sensory toys are designed to stimulate a child’s senses of sight, sound, and touch, providing valuable therapeutic benefits. These toys
play an essential role in supporting the sensory systems of children with Autism, helping them improve focus, calmness, and communication. Our partnership with EmPath for Autism Foundation has been incredibly special. EmPath, a 501(c)(3)
nonprofit organization, was created to support children and families affected by Autism. We’re also excited to sponsor their annual fundraiser, Circus
Bizircus Lunar, which took place on September 21st in Covington, KY. The proceeds from this event benefitted the Kelly O’Leary Center for Autism Spectrum Disorders at Cincinnati Children’s Hospital—an incredible cause that we’re
honored to support.
ABC Pediatric Therapy, a fantastic therapy center located in Cincinnati’s Western Hills, was instrumental in ensuring that the sensory toys we collected made it to the children who needed them most. ABC offers a range of pediatric therapies
in a child-friendly setting, including physical, occupational, and speech therapy. Their dedication to creating the best life for all children aligns perfectly with our mission of supporting families and improving quality of life.
Over the course of two weeks, we hosted collection points at our dealership locations, and thanks to the help of our team, customers, and supporters, we were able to gather a substantial number of sensory toys. At the end of the drive, the
Williams family personally delivered an entire SUV-load of toys to ABC Pediatric Therapy for distribution to local families in need.
At the Mark Williams Automotive Group, we’re proud to work alongside the EmPath for Autism Foundation and ABC Pediatric Therapy to bring awareness to the importance of sensory toys, therapy, and the potential role of cannabis in supporting
children with Autism. We are committed to making a positive impact on our community and are honored to be part of The Kindness Project. Thank you to everyone who contributed to this meaningful cause, and we look forward to continuing to
spread kindness together.
Toy Drive 2022 | Beechmont Ford
Toy Drive 2022: This holiday season, we teamed up with Toys for Tots to help bring smiles to children throughout our community. Thanks to the generosity of our customers and staff, we collected and donated hundreds of toys, making the holidays a little brighter for families in need. Toys for Tots is a charitable program run by the U.S. Marine Corps Reserve with the mission of collecting new, unwrapped toys during October, November, and December each year and distributing them as Christmas gifts to less fortunate children in the communities where the campaigns are conducted. Founded in 1947 ...by Major Bill Hendrick’s, U.S. Marine Corps Reserve in Los Angeles, California. The idea came about when Major Hendricks's wife, Diane, tried to donate a homemade doll to a charitable organization but couldn’t find one that distributed toys to children during the holidays. In response, Hendricks and a group of Marine Reservists in Los Angeles collected and distributed 5,000 toys that year, starting what would become a national movement.
Due to the overwhelming success, the U.S. Marine Corps adopted the program in 1948, expanding it nationwide.
#KindessProject2021: Donations for Flood Aid in Jackson, KY
Kindness Project 2021 - In this chapter, we sent Jeff Black to Jackson, KY in a Ford Transit Connect full of supplies to help those impacted by the recent floods in Jackson, KY. In March of 2021, Jackson Kentucky experienced significant flooding with water levels reaching heights not seen since 1984. Most common items that were requested were bleach, garbage bags and protective clothing. We were honored to help our community affected by the devastation.
#KindnessProject2020 I Beechmont Ford
Kindness Project 2020 - Spreading Kindness, One Cart at a Time! Leslie Williams recently took a trip to a local Kroger during the holidays and surprised a shopper by covering the cost of their groceries—just one small way we’re giving back and brightening someone’s day. It was a heartwarming reminder that even simple gestures can make a big impact!
The Giving Tree Located in Our Service Department!
The Giving Tree 2018 – At Mark Williams Automotive Group, we believe in the power of community and the joy of giving back. That’s why we’re proud to make seasons brighter with our giving tree—a simple, heartfelt way to make a meaningful difference during ...the holiday season.
When you stop by our Service Department, you’ll see our festive Giving Tree adorned with tags, each representing a gift wish from a local child or family in need. We invite you to pick a tag, purchase the listed item, and bring it back unwrapped. It’s a small gesture that brings a world of joy to someone who could use a little extra cheer this time of year.
Whether it's a toy, a warm coat, or a book, your donation helps make the holidays brighter for a neighbor in need. And while the gifts you give may seem small, their impact is huge—for both the recipient and the giver.
There’s truly no better feeling than spreading kindness, especially during the season of giving. Together, we can create moments of joy, hope, and connection—one gift at a time.
TRUNK OR TREAT 2018!
Trunk Or Treat 2018 - At Mark Williams Automotive Group, community involvement is at the heart of everything we do. This fall, we were proud to serve as a community sponsor for a local Trunk or Treat event—a fun, safe, and family-friendly way to celebrate Halloween while ...giving back to the neighborhoods we love.
From decorating car trunks to handing out candy and goodies, our team was thrilled to take part in the festivities and see so many smiling faces. But beyond the costumes and treats, events like these are about connection—bringing families together, supporting local organizations, and creating lasting memories for kids of all ages.
We’re grateful for the opportunity to support events that uplift our community and bring people closer together. Thank you to everyone who came out and made this Trunk or Treat a huge success. We can’t wait to see you again next year!
Because at Mark Williams Automotive Group, we don’t just sell vehicles—we invest in people
#KindnessProject2018
Kindness Project 2018 – In November 2018, Leslie Williams and Charlie Watson visited our local Kroger store with one simple mission: to find someone who could use a little extra support and give them a Thanksgiving they’d never forget. That day, we approached a random shopper and surprised them by paying for their entire cart full of groceries—no strings attached.
What made this moment so special wasn’t just the surprise—it was what the groceries represented. A full cart meant a full table. It meant a family could gather, share a warm meal, and enjoy the holiday without worrying about financial strain. In that moment, we weren’t just paying for food; we were helping provide comfort, dignity, and the joy that comes from simply being able to feed your family.
Today, we support the Clermont Animal Shelter!
Clermont Animal Care Humane Society 2018 – We partnered with the Clermont Animal Care Humane Society to raise $50,000 in 50 hours – The long-term goal is to reduce population on the streets so we can reduce the amount of animals euthanized each year. We also helped them acquire their 2018 Ford F-150 for their dog warden to help rescue animals off the street and to transport animals to from clinics for spay/neuter which ultimately helps with population control further reducing animals euthanized.